GETTING YOUR ORGANIZATION NOTICED

1. media releases to get attention

1-day workshops, individual coaching or customized business package

  • How to decide what your goal is
  • How to craft the message so others will pay attention
  • How to attract key media players
  • How to highlight your story
  • The Five "W"s for a good media release
  • What's the story, and how to tell it
  • How to be clear, not technical
  • How to time the release of the news
  • Who to send it to, and how
  • How to utilize social media for viral impact

2. UTILIZING SOCIAL MEDIA TO ENHANCE YOUR PRESENCE

1-day workshops, individual coaching or customized business package

  • The basics of social networking and marketing
  • How to establishing campaign goals
  • How to design a strategy for viral and media publicity
  • How to protect and enhance your organization's reputation
  • How effective and informative blogging boosts credibility
  • How to interpret online analytics to evaluate outcomes and plan future campaigns

 

3. producing a successful media conference

1-day workshops, individual coaching or customized business package

  • How to plan and publicize it to maximize or target coverage
  • How to attract key media players and get a buzz on social media
  • How much to say
  • How to use your body language effectively
  • How to structure your script and thoughts
  • How to utilize the easy questions and deal with the tough ones
  • How to handle hecklers and hijackers
  • How to perform in front of the cameras and microphones
  • Utilizing social media

4. CRISIS AND REPUTATION MANAGEMENT

1-day workshops, individual coaching or customized business package

  • How communications timing is everything
  • Choosing the right message, and who to say it to
  • How much, or how little, needs to be said
  • How to get ahead of a communications challenge
  • How to protect your group/organization
  • How to deal with confidentiality/legal issues arising
  • Make a plan to deal with it internally and externally
  • How to communicate with stakeholders
  • How to get the best media outcomes